Last updated 17 September 2026
This page lists everything this website stores in your browser, why, and which of it you can switch off. It is a short list, and we have written it out in full rather than hiding it behind a table nobody reads.
What this covers
Cookies are small files a website saves in your browser. Websites also use similar technologies that are not technically cookies but do a similar job, such as browser storage. This page covers all of it, because the distinction matters to engineers and not to you.
We use very little. What we do use is listed below, in full.
Keeping the forms usable
Our enquiry and contact forms carry a bot check provided by Cloudflare, called Turnstile. It works out whether you are a person or an automated script, and it needs to store information in your browser to do that.
Without it the forms would fill up with automated submissions and real enquiries would get lost in the noise. This is a security measure rather than a tracking one, and it does not follow you around the internet.
The enquiry forms themselves
The forms on this website are provided by our customer relationship platform and are displayed inside a frame served from leadconnectorhq.com. That frame sets its own cookies so the form works properly, for example so it can remember what you have already typed if you return to it.
Anything you submit through those forms is handled as described in our Privacy Policy, including where in the world it is stored.
Because the frame is our form provider’s own page, it loads what that page needs: on the pages that carry a form, it connects to Google to fetch a font and a small script that sizes the form. That is a connection made by the frame, not a cookie or a tag of ours, and it happens only on those two pages.
Remembering which advert brought you here
Only if you allow it. If you accept “attribution and advertising” on the cookie banner and you arrive from an advert, we store the campaign details from the web address you arrived on, plus the website that referred you. If you then send us a corporate enquiry, that tells us which advertising is actually working. It is saved under the name nmsAttribution. If you choose “essential only”, it is not stored and anything stored earlier is removed.
To be precise about where it goes: those values are passed to our form provider when a page containing a form loads, so that the form can record them if you submit it. That happens whether or not you go on to submit anything.
Two other things worth knowing. It holds campaign labels and a website address, not your name or any identifier for you. And it is held in what browsers call session storage, so it is deleted the moment you close the tab.
Google Analytics and Google Ads
Also only if you allow it. If you accept “attribution and advertising”, your browser loads one script from Google, called the Google tag, which reports to Google Analytics and, through it, to Google Ads. Until you accept, the Google tag is not loaded, no Google Analytics cookie is set, and nothing is sent to Google Analytics or Google Ads.
What it tells Google: the pages you view, the advert or search result that brought you here, your IP address, and a random identifier it keeps in two cookies, _ga and _ga_34R2472XYS, so that your visits can be counted as one visitor rather than several. Those cookies belong to this website, not to Google, and they expire twelve months after they were first set. What we use it for: to count visits and enquiries, to see which adverts lead to enquiries, and nothing else. We do not use it to show you adverts elsewhere, and we do not use it to build a profile of you: the tag is set so that Google may not use your visit for personalised advertising, whatever you answered on the banner.
Google is based in the United States, so this information leaves the UK. The safeguards that cover that transfer are set out in our Privacy Policy. Google Analytics keeps the individual visit data it collects for us for fourteen months.
If you change your mind, use the “Cookie settings” link in the footer and untick “attribution and advertising”. Measurement stops from that moment and the two cookies are removed.
Your choice, and how we remember it
The first time you visit, a banner at the bottom of the page asks what you will allow. “Accept all” allows everything on this page. “Essential only” allows just what the site needs to work. “Choose what to allow” lets you pick. Refusing is one click, the same as accepting.
Your answer is stored in a cookie called nms_consent for twelve months so you are not asked on every page. It records your choice and the date you made it, and nothing about who you are. That cookie is essential, because it is how we honour what you chose.
You can change your mind at any time using the “Cookie settings” link in the footer of every page.
If you log in to the website
WordPress, which this website runs on, sets cookies to keep somebody logged in and to keep the admin area secure. Those only apply to the small number of people who manage the site. As a visitor you will never receive them.
What we do not use
As of the date at the top of this page, this website carries none of the following:
- Retargeting: nothing on this site is used to follow you with adverts on other websites
- Social media tracking pixels
- Any analytics or advertising tag other than the Google tag described above
- Fonts loaded from a third party on our own pages, which would share your IP address with them every time you opened a page (the form frame described above is the one place a third party font is fetched, and only on the pages that carry a form)
Two third party scripts are loaded. One sizes the enquiry form, described above; it comes from our form provider and it is there so the form fits the page properly. The other is the Google tag, and it is loaded only after you allow it.
If we ever add another tag, this page will be updated first, and it will not run unless you have allowed “attribution and advertising” on the banner.
Managing cookies yourself
Every browser lets you see the cookies a site has set, delete them, and block them in future. Look for cookies or site data in your browser settings. Session storage is cleared automatically when you close the tab, and clearing your browsing data removes it immediately.
Blocking everything is your right, but be aware the bot check on our forms may stop working, and in that case the forms will not submit. If that happens, email or call us instead and we will take your details that way. Blocking cookies also removes nms_consent, so the banner will ask you again.
Changes to this policy
The date at the top of this page tells you when it last changed. We update it whenever something new starts touching your browser, and we would rather over-explain here than leave anything out.
Contact us
Ask us anything about this page. Next Move Stays, 255 Park Rd, Peterborough, PE1 2UT
hello@nextmovestays.co.uk
01733 964574